Current and former minority student-athletes will participate in six-week immersive program
Atlanta — Today, The Winning Edge Leadership Academy announced 10 current and former minority student-athletes as the first cohort for the “Gigs for Game Changers” initiative with Chicago-based Wilson Sporting Goods. During the six-week program, Game Changers will work remotely with Wilson mentors to complete five short-term projects with the marketing department of Wilson’s Team Sports division. Game Changers will gain experience working in a variety of marketing functions, build their network through ongoing meetings with Wilson leadership and professional development sessions, culminating with a presentation of their findings at the conclusion of the program.
“We received more than 50 applications for our first corporate ‘Gigs for Game Changers’ program and selecting only 10 to create this cohort was no easy task. With that being said, we are delighted to bring this diverse group of high achievers together and provide a meaningful pathway from college to a career in sports business with the help of Wilson,” said Corinne Milien, co-founder and Executive Director of The Winning Edge Leadership Academy. “These Game Changers will have real-world experience to put on their resume and a network of professionals rooting for them as they begin their journey in the industry.”
Winter 2021 Projects:
Developing an Actionable Persona for Today’s Avid Athlete
How Consumer Insights Influence Product Development
How to Measure Marketing Efficacy Across Touch Points
Understanding and Forming a POV on the new NCAA Name, Image & Likeness Rules
Identifying a Micro-Influencer Roster for Your Brand
The Wilson “Gigs for Game Changers” Winter cohort features student-athletes representing eight schools and six different sports. Six of the 10 Game Changers are currently in or have completed graduate school.
2021 G4G: Wilson Winter Cohort:
About Wilson Sporting Goods Co.:
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world's leading manufacturer of high-performance sports equipment, apparel and accessories. Wilson brings more than a century of innovation in sports at every level of play. It uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Visit www.wilson.com for more information.
Wilson Sporting Goods Contact: Sarah Houseknecht at (716)904-0665 or sarah.houseknecht@wilson.com
