Jonathan Doerer

G4G: Wilson Spring 2021 Recap

10 current and former minority student-athletes took part in the first cohort for the “Gigs for Game Changers” initiative with Chicago-based Wilson Sporting Goods. During the six-week program, Game Changers worked remotely with Wilson mentors to complete five short-term projects with the marketing department of Wilson’s Team Sports division. Game Changers gained experience working in a variety of marketing functions, built their network through ongoing meetings with Wilson leadership and professional development sessions, culminating with a presentation of their findings at the conclusion of the program.

PROJECTS

Developing an Actionable Persona for Today’s Avid Athlete

How Consumer Insights Influence Product Development

How to Measure Marketing Efficacy Across Touch Points

Understanding and Forming a POV on the new NCAA Name, Image & Likeness Rules

Identifying a Micro-Influencer Roster for Your Brand

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Game Changers Selected to Complete Projects with Wilson

Game Changers Selected to Complete Projects with Wilson

The Winning Edge Leadership Academy announced ten current and former minority student-athletes as the first cohort for the Gigs for Game Changers program with Chicago-based Wilson Sporting Goods.