10 current and former minority student-athletes took part in the first cohort for the “Gigs for Game Changers” initiative with Chicago-based Wilson Sporting Goods. During the six-week program, Game Changers worked remotely with Wilson mentors to complete five short-term projects with the marketing department of Wilson’s Team Sports division. Game Changers gained experience working in a variety of marketing functions, built their network through ongoing meetings with Wilson leadership and professional development sessions, culminating with a presentation of their findings at the conclusion of the program.
PROJECTS
Developing an Actionable Persona for Today’s Avid Athlete
How Consumer Insights Influence Product Development
How to Measure Marketing Efficacy Across Touch Points
Understanding and Forming a POV on the new NCAA Name, Image & Likeness Rules
Identifying a Micro-Influencer Roster for Your Brand
