Mark o’Brien


Lakepoint sports
President & CEO

Mark O'Brien is president and CEO of LakePoint Sports, the nation’s premier youth travel sports destination. The sprawling 1,300 acre campus features eight Major League-sized baseball fields, three multi-use fields for soccer, lacrosse and football, a 170,000-square-foot Indoor Pavilion that has 12 basketball courts which convert to 24 volleyball courts.  He has more than two decades of executive leadership for some of the most recognizable brands in the world, including Mizuno USA and Mizuno Canada, Boys & Girls Clubs of America, The Original Honey Baked Ham Company, Johnsonville Sausage and Miller Brewing Company (now MillerCoors). His career has been defined by employing a thoughtful, purposeful approach to transforming and revitalizing mature, rapid-growth organizations, turning them into high-performing, established brands that are viewed as leaders in their respective industries.  After graduating from St. Norbert College, where he played on the baseball team, he pursued his Masters in Sports Management from Georgia Southern University. O'Brien boasts a diverse array of experience in the sports industry, including several years in minor league baseball that culminated in a role as general manager. He also worked in sports marketing and branding for the NBA's Houston Rockets, assisting with the franchise's brand partnerships. During his time with GMR Marketing, his work focused on customer engagement and experiential marketing for one of the top global sports entertainment and experiential marketing agencies.