jarrod barnes

prime u
founder & ceo

A native of Columbus, Ohio, Jarrod Barnes has always looked to challenge the status quo. Following his collegiate football and coaching career at Ohio State University, Jarrod stepped away from the game to pursue his Ph.D. in Sports Management and find answers to the root of problems that exist regarding how sport organizations are built and sustained. Shortly afterward, Jarrod and his team launched Prime U, a performance improvement and leadership training company that works with collegiate and professional athletes, coaches, and millennials in the workplace to develop more self-aware, effective, purposeful leaders.